During IIDA’s annual live episode of Collective Design during NeoCon 2024, Mark Bryan drew a line between our connection to place and the power of experience. 

Immersive experiential design that engages the senses while integrating design storytelling is a crucial part of the evolving design landscape. 

The program brought together leading experts with several decades of experience creating functional, beautiful, welcoming spaces, including Upali Nanda, global sector director of innovation and executive vice president at HKS; Lauren Rottet, FIIDA, president and founding principal of Rottet Studio; Lori Mukoyama, IIDA, principal and global leader of hospitality at Gensler; and Brian Graham, IIDA, founder and creative director of Graham Design.​​​​​​​

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